How I Used an AI Writing Tool to Generate 15,000 Website Visitors

In this case study, you’ll learn how I was able to generate an estimated 15,000 monthly visitors to a web page written using AI writing technology.

But that’s not all we achieved with this piece of content.

  • We grabbed the featured snippet for a search query with 24,000 monthly searches.
  • Ranked the content on page 1 of Google for over 197 search terms.
  • And the best part, the content was written in less than 30 minutes.

How did we achieve these results? 

The Cyborg Method.

And in this case study, I’m going to show you how we did it, step by step.

But that’s not all.

As a bonus, you’re going to see how I used the Cyborg Method to take a LinkedIn post and create a 3000-word article in minutes. And you’ll get to read and judge the output for yourself.

Let’s jump right in.

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How I Used The Cyborg Method to Generate over 15,000 Monthly Visitors (and Rank on Page 1 of Google)

Due to client confidentiality, I can’t disclose the actual search console data for this page, and as such, I’ll be using Ahrefs to showcase the results.

On average, Ahrefs traffic estimates are often considered a little lower than the real traffic.

But for the benefit of this case study, these are the screenshots showing the traffic of the article.

Of note, the article ranked on Google without any outreach or backlink building.

Reduced the writing time from several hours to minutes.

And is under 1500 words in length.

But what about keyword difficulty?

While I don't take too much notice of KD,  the content is ranking on the first page of Google for some decent terms and keyword difficulty.

Most of the keywords are in a difficulty range around KD20.

But I'll repeat this part, we've done zero link building or promotion.

In addition, I’ve used the same technique to rank these pages on Google using AI.

The above page ranks for over 225 keywords, many on the first page.

This next page was also created using AI and is generating 240 visitors per month.

And while AI didn’t totally write this next example, it was used for about 10% of the content contained within it.

These are different websites, all of which are now generating traffic from Google that has had content created using AI and the Cyborg Method.

So, what is the Cyborg Method?

Let’s find out.


The Cyborg Method: Blending Human and Machine Creative


When AI writing tools first appeared, I was not impressed.

They churned out general rubbish and were difficult to use, but I was aware of the power of machine learning, so I stuck with them.

After a few months of testing various tools, I focused on Jarvis.AI.

But it still wasn’t generating the results that I needed or wanted. 

It often created mediocre or nonsensical content.

That’s when I realised that my approach was all wrong.

I was trying to use these tools to replace me as the writer.

So, I reframed my approach to see whether the tools could assist me, rather than replace me.

And it worked.

By fusing my creativity with AI technology, I was able to:

  • Create long-form content that was both creative and original.
  • Take social media posts and create long-form articles from them in minutes.
  • Discover content ideas and angles that had never occurred to me.

And here’s how I did it, step by step.

The Cyborg Method

The Cyborg Method has three critical parts.

pART 1

01

Use Human Creativity For Seed Content 

pART 2

02

Feed Human Creative Into AI                    

pART 3

03

Edit, Refeed and Refine                               


Part 1:  Use Human Creativity For Seed Content


The first step to using the Cyborg Technique is to find human creativity.

You see, when I first started to use AI writing tools, I was trying to avoid doing any writing. 

As such, the results failed.

So I decided to mix my creativity and experience as an SEO/content marketer with the power of AI.

Here’s how.

First, decide on the keyword you are targeting.

Now, it’s beyond the scope of this post to teach keyword research. But to show you an example, head over to a tool such as Ahrefs and select a keyword that makes sense for your site and that you have a chance to rank for.

For this example, let’s use the term ‘how to write a headline’.

With the keyword chosen, I want you to open up a Google doc and write around 100  unique words about writing headlines.

There are three great ways to do this.

Firstly, you can just write out some words about the topic.

The aim here is to make this unique, perhaps it’s a view you have that is different from others, or perhaps it's a series of tips.

The second method, which is fun, is to write a post on LinkedIn or Twitter and then use that to fuel the AI.

The last method is to go and find what someone else has written about the subject and use that.

I’m not a fan of doing that, but hey, if you’re struggling to be creative, it might be your best option.

The point of this is that we want to make the core that the AI draws upon be inspired by human creativity.



Part 2: Feed Human Creative Into AI


For this example, I’ll use the tool that I used to create the ranking posts, Jarvis.

I use their blog post workflow tool to create my content, and here I type in some details about the post I want to create.

It will then offer me some headline options and intro paragraphs.

Now remember, you don’t have to accept what they are offering but the aim of using AI is to reduce the time creating content and improve its quality.

So don’t overthink this. Just choose a headline and intro, and move to the next stage.

The next step is to add your human written content into the content description element in the AI tool.

This is the crucial part where you are adding your humanity to the content.

Next up, you create an outline.

You can do this yourself using a tool such as Surfer or Frase, or use the Jarvis outline tool.

For this example, I’m just using Jarvis.

Again, I’m not overthinking things here. I can change anything I like.

That’s the beauty of AI, you have endless possibilities.

But for the purposes of this example, I’ll just grab one I like the look of. 

I then add the outline to my document and turn the outline into H2s.

And from there I’ll go to the line under the first H2 and click compose.

This is where we really dig into the Cyborg Method.

Part 3: Edit, Refeed and Refine


Here we are going to read what’s been written and then add, alter and give the AI direction for better results.

Here’s how.

Having altered what was written and added some things of my own, I’ve actually written my own intro line under the next H2.

But the next part is going to be key.

I want to take the section above and place it in the content description box.

This is now taking my mix of human and AI content (my ‘cyborg’ work) and giving the AI a brief to work from for the next section.

This is where the magic of working with AI happens.

You are going to write with the AI, deleting sections you don’t like, adding your own ideas and letting the AI use its creativity.

In addition, I constantly take what I’ve written and refeed it to the brief/content description section.

When I keep doing this process, the results I receive start to become more creative.

For example, in this post about headlines, I added the human idea I came up with about using headline sex and the AI has now come up with an interesting acronym.

That’s pretty cool.

It’s given me the acronym of: 

Surprising, Specifics and Numbers (statistics) - Entertainment - X Factor.


That’s crazy, creative and actually pretty useful.

And it’s a great addition to the article (with some minor adapting). 

I can now write and expand this whole concept about creating surprising headlines, specific ones and ones using numbers. 

Eventually, I'll end up with an article that I like the look of.

The final part of creating unique AI content that will rank is to refine the content.

I like to use the tools in Jarvis to make the content pop.

Such as their content improver.

Also, you’ll need to use a tool like Copyscape or Grammarly to check the content to ensure it is unique. (Of note, Copyscape is now part of Jarvis, so you can use it within Jarvis).

Make sure that all of the grammar is correct using a tool like Grammarly.

And you’ll have a great article that is ready to be published.


Experimenting With AI and SEO


The thing I like about Jarvis and AI is the speed at which you can create great content.

I’ve been using it for a while now and also experimenting with new platforms.

Take a look at the tone element.

You can change content and add multiple tones.


I’ve found this interesting to experiment with. It can add a unique approach to all of your content, or just some of it.

And that’s the thing with AI, it’s evolving all the time.

But when it comes to SEO, one of the things I love about it is the volume of content you can create at speed.

I have always said that a good writer can only really create 2000 words of quality content a day.

Well, with AI I feel you could create 20,000 words a day.

It’s not unreasonable to expect 10 awesome articles to be created each day using this tool.

But as I’ve shown here.

It’s not about sitting back and just pressing compose.

But do I have an example of content created with AI that you can read?

I sure do.

And here’s how I made it.


AI Content Example: Turning a LinkedIn Post into a 3000 Word Article (Using The Cyborg Method)


A few weeks ago, I decided to test the AI model to see how creative it can be.

And also use the Cyborg Method at the same time.

Here’s what I did.

Using the Cyborg Method, I went over to LinkedIn to find a post I had written on rapid content tests to ensure your content is a success.

I then used the Cyborg Method and followed the exact steps I showed above.

Here’s what happened.

I was able to take the content from my LinkedIn post and create an article that was just under 3000 words.

But this is where it gets amazing.

Jarvis was coming up with its own content tests based on my original content.

Yes, this was artificial intelligence in action.

I was able to take my seed post of five tests to ensure your content succeeds online and make it into original content of 50 tests.

That is a 900% increase in content.

The best part, some of the ideas Jarvis had were really clever.

The result, an article written using AI but based on original human thought.

Or as I call it, a cyborg article.

Click here to check it out.

Final Thoughts


Cyborg content is here to stay. 

Not only is it ranking on Google, AI is actually proving its value.

Of course, different AI tools offer different results and performance.

I’m testing several right now and I'll keep you updated.

And if you enjoyed this post.  Subscribe to the Growth Through Content newsletter by clicking the button below.

Every Thursday we send out a new content case study to help you grow your business online.

Thanks

Andrew Holland

GROWTH THROUGH CONTENT NEWSLETTER

Click the button below and sign up to the Growth Through Content Newsletter.

Each Thursday I'll send you a new content marketing or SEO case study directly to your inbox.

 

posted November 17, 2021

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