50 Rapid Tests You Can Use to Ensure You Create Amazing Blog Content (Without Fail)

Do you want to create content that people love, share and generates subscribers?

Well, this post will help you.

We're going to provide you with 50 rapid tests you can use to determine whether your content is any good before you press publish.

Let's get started!

Note: This post was written by a human using AI

This post was written using a collaborative approach between human and machine. This technique, known as The Cyborg Method, allowed this post to be created within an hour.

However, over 80% of the tests were created by AI. Yes, the vast majority of this content was 'thought up' by artificial intelligence.

1. The Tweet Test

How much of your content could be reused as a tweet?

Try to make it so each article has multiple things that could make great tweets, be that quotes, facts or data.

Your social media team will love you for it.

2. The "What Have I Forgotten?" Test

Read the content and try to find things you’ve forgotten to add.

What did you miss in the content?

3. H2 Test

Many people scan-read. They scroll down to look at your H2s to see whether this is for them.

Make the H2s utility-based or interesting.

As much work needs to go into your H2s as an email subject line or blog title.

Scan the article to see whether the H2s would make you stop your scroll.

4. The Lead Test

What would you say in the first two paragraphs of the article? If that sounds interesting, then your idea is solid.

If not, go back and rethink it.

5. The “I Can't Believe You Said That” Test

What would make people say 'I can't believe they said that?’

This doesn't have to be a negative thing, but could also be provocative or controversial to get viewers to click.

6. The Best of the Day Test

This one is a little subjective, but if you were to send this article to a customer, would it be the best email they had opened that day?

If it's not, go back and try to make the content better.

7. The "What If Someone Steals This?" Test

If someone were to steal this idea or content, would it be a good thing or a bad thing?

If it's not a bad thing, then you might need to rethink the idea.

If stealing the article isn’t going to hurt you, anger you and make you want to get them to take it down, perhaps it’s not good enough.

8. The YouTube Test

Great content starts with a great content idea that your audience will love.

And the fastest and cheapest way to find the type of content your audience wants to consume is to head to YouTube. 

Why? Because the algorithm literally serves it up for you, along with viewing numbers that tell you whether it's got traction.

For example, a video called 'SEO in 5 Minutes' has had over 145,000 views.

So, with this test, ask yourself “would my article title do well as a youtube video?”

If the answer is no, perhaps you need to rethink your title, idea and your hook.

9. The BuzzSumo Test

If you want to know what content is getting shared around your niche, check out BuzzSumo (it offers a free trial). 

You can type in a keyword and see which articles are ranking for that keyword – and how much social traffic they’re getting.

You need to ask yourself whether the content you are creating is similar to the content that people are sharing?

If it’s not, look at why anyone would share your content.

If you can’t think of a reason, perhaps you need to rethink the content.

10. The Quora Test

Quora is a great place to research queries related to your niche, and it's also a great place to research questions that are relevant to the content you're interested in writing.

If someone is asking an online question about your topic, there's a good chance they'll be looking for the answer to said question when they land on your page.

So, does your content idea answer a question? If not, perhaps it should.

11. The Amazon Book Test

We judge books by their covers.

Is the blog post image eye-catching? Is the title clickable? And what do you put on social media about your post when you share it?

Head over to Amazon, look at the covers of bestsellers and consider what makes them great. And check out the blurb too. What can you say about your post that will get people clicking when you share it?

12. The Google Trends Test

Content about trending topics is often a great way to get more views. Is your subject trending? If it isn’t, it might be a harder topic to generate traffic towards. 

Head over to Google Trends and you’ll find some great ideas to write about.

13. Legit Bait

Make your title as interesting and as clickable as possible.

You aren't making clickbait because your content is good.

But send your title out to 10 friends or colleagues and ask them, 'would you click on this?' before you publish.

If they wouldn’t, you need to fix this.

14. The Forum Test

Drop your title into a forum that speaks about your topic and ask whether people are interested in reading an article with that title.

If not, you should reconsider the title.

15. The Page Title Test

When you arrive on a page, what's the first thing you see? The title. You use it to determine whether or not to click through (and which article is worth reading).

With this in mind, make sure your title is accurate, concise or curiosity-based.

16. The Facebook Test

It's very possible that your audience is on Facebook, rather than Twitter.

This will change how you go about creating content and what type of content to create. Take a look at what content does well on your chosen promotional platform before creating it.

17. The “Don't Waste My Time” Test

When I get on a webpage, what's the first thing I see? And does it make me want to keep reading or leave immediately?

People don’t like their time being wasted and if reading your content is a waste of a few minutes, they won’t forgive you and won’t come back.

18. The Percentage Test

What percentage of your ideal audience who see this article will click on it?

If that number is low, then change something or do a different promotion phase before publishing.

Of course, this is guesswork, but here’s a tip. Send your title to 10 people you know and ask them whether they would click on an article with that title.

What percentage of them said yes? If it’s too low, fix your title.

19. The Price Point Test

How much would you pay for this article? And would you be satisfied with it?

If not, then maybe your content needs to be better.

20. The “What Would You Change” Test

What would you change about this article? Ask people and you’ll be able to make a stronger article.

21. The Lay It Out Test

Write the opening paragraph on a piece of paper.

Now write the ending paragraph on another piece of paper.

Once that's done, write out how you'll get from A to B in between.

If it doesn't work, go back and work on it some more until it does.

22. The Readability Test

Get someone who isn't familiar with your topic to read your article and see whether they get anything out of it.

If not immediately, ask them what they need to know more about to grasp the concept?

Once you have their answer, add that information in.

If they still don't understand, then your article isn't suited for them.

23. The Credibility Test

What do you say to make people believe what you’re writing about? Try to come up with a few sentences that will turn the doubters into believers.

24. The “Do You Know Who I Am?” Test

If you look up to someone in your industry, do they know about your article? If not, you need to promote it.

If somebody sees an influencer sharing something and they don't know about it, they lose all credibility.

So this test comes down to how influential you are and whether someone in a position of power would share your article.

25. The "No One Will Care" Test

One main thing you can do is try to create controversial content.

If your audience agrees with what's in the article, then they won't share it or talk about it.

And that means there's no point writing it!

So, feel free to push people a little to generate eyeballs on your content.

26. The "Can I Say That?" Test

How far are you able to go in this article? If you can't push the envelope or it's too sensible, then people might find it boring.

27. The "Is This Worth My Time?" Test

How long would it take you to read this article? This is different from the “don’t waste my time” test, because here people are seeing whether it’s worth their time.

People scan-read things and they are looking to see whether the post is worth their time before they read it.

Images help a person to decide whether the content is for them, so consider adding some to make the content appear to have more value.

28. The "I've Seen It All Before" Test

If this article isn't interesting or didn't bring anything new to the table, then why should your audience care?

Take a second look at the article and think about whether it's a good fit for your audience.

If it doesn't add anything, then why would readers want to share it?

29. The Context Test

If content is King, context is Queen.

If you’re an SEO blog, does it make sense to talk about ads? Or what about a cricket blog talking about footballers?

Just because you can write something, doesn’t mean it’s the right fit for your site.

Keep ideas in context.

30. The Social Proof Test (the Soft Option)

If the content you’ve created was published, do you think it would be as successful as something you've done in the past?

Ask a select group of people what they think. The aim is to continually make your content at least 1% better each time.

So, if people don’t think it’s better or as good as your other work, improve it.

31. The "Will Anyone Care in 3 Months?" Test

Three months from publishing the article, will anyone still care about reading what's inside? 

If not, you either have a very short attention span or just wasted your time writing something nobody cares about.

32. The "Would I Share It?" Test

You're the type to share everything on social media or push your audience to do so.

If you don't feel proud to share the content, then you need to rethink it because it's unlikely your target market is going to be interested in sharing it either.

33. The "What If This Already Exists?" Test

If you Google your article title or content, does this come up somewhere else?

Try to create new angles and not rehash the content of others.

34. The Time Investment Test

How much time are you willing to invest in creating the content?

If you don’t have time to create something great, find the time or probably best not to bother.

35. The "Is This Even Worth Publishing?" Test

How valuable is this article overall? If it's not worth publishing, then wait until you have the next big content marketing idea. 

If you’ve spent time putting it together, then you want to make sure this is something people are going to read, share, and appreciate the hard work.

36. The "What Would I Share It For?" Test

If someone asked for your advice on a problem, what would you say? That's one way of looking at content.

The opposite is to ask yourself what you'd be willing to share this content for.

Would you pick it up off the street? Would you buy a paid product that included it as a bonus?

Asking these questions will ensure your content passes every test!

37. The "How Can I Improve It?" Test

If someone said, "I don't like it," would you know what to do to fix that?

If not, then you should consider making changes because if the content isn't good enough, most people won't care about reading it.

38. The Reverse Dictionary Test

Do you need a dictionary to understand the content?

If you’re using complex words, you might need to make them simpler to read. 

Aim to ensure your content could be read and understood by a 10-year-old.

39. The "Can Someone Tell Me What This Content Is About?" Test

If you had to explain the article in one sentence, would it be possible?

If you can't, perhaps the article veers off into too many subjects.

40. The "Can I Make This Easier to Read?" Test

When the time comes for this content to be read by others, will it be easy for them to do so? If not, what can you change about it to make it seem more inviting?

41. The "Is There Any Point in Sharing This?" Test

Just because something is written, doesn't mean it's worth publishing.

You need to ask yourself whether your content can make a difference to one person. Can it benefit someone? If not, you’re wasting their time, so don’t publish or share it.

42. The "Does This Explode the Myths?" Test

Does this content explode a myth about your industry?

Maybe it should. Consider whether you can add to it to make it sticky.

43. The "Can I Back Up What I'm Saying Here?" Test

Even if you're just giving your opinion, how do you know what you know?

Tell people what is the basis for your knowledge. Is it earned or learned?

44. The "Would I Use It?" Test

If you had the resources and connections, would you use this information yourself?

No matter how helpful it may be, if there's no point in using this content then why should anyone else put time into reading it?

45. The "Who Is This Most Suited For?" Test

If you're writing an article, who is the audience and does it even matter to them?

Some articles are great but cover vanilla subjects that no one really wants to read.

By making your article suited for a target audience, you’ll reduce potential audience size but are likely to increase readership.

46. The "Who Should I Say This To?" Test

You know what you want to write about, but does your article speak to a single person?

This is more about tone than anything else. Does your content seem like a conversation with a friend? If not, alter it.

47. The "What If Someone Else Wrote This?" Test

Could this article be written by someone else? If so, change it.

Your article should be uniquely yours. And no one else should be able to write what you write.

Be it your style or individual knowledge. Make your content stand out as being written by you.

48. The "What Can I Delete?" Test

There will always be parts of an article that aren't necessary and there's no reason to keep them.

Aim to edit heavily and delete fluff and filler. 

49. The Alternatives Test

If there are other sources which might be more reliable, then why would anyone continue to rely on this content for their information?

If your article isn’t better than other content on the same subject, you’re just adding noise to the web. Aim to create better content than what’s already out there. 

50. The "Why Should I" Test

The reader is asking themselves ‘why should I read this?’

And so, the benefits must be clear.

Even if that is just to close a curiosity gap, there must be a compelling reason why they need to read it.

Final Thoughts

If you’ve got to the end of this post, well done.

You now have a wide range of tests to run your content through to ensure it has the best chance of success.

Which are you going to try first?

posted November 15, 2021

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