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Digital Marketing Facts, Quotes & Statistics
Why Your Business Needs To Tap Into The Power of Digital Marketing
Welcome to our collection of digital marketing facts, quotes and statistics.
If you work in the digital marketing industry, you will know that it can be tough to convince others of the power of digital marketing.
So to help out we have created this handy statistic filled guide to assist you in your quest.
We have packed this article with enough evidence and inspiration to convince anyone that digital marketing works and can work for them
You will find 'click to Tweet' buttons for every fact, statistic or quote so that you can share this evidence with others (and you will never be without something useful to Tweet now)
Digital Marketing is not going away, and we hope this article will inspire people to use the power of digital marketing to grow their business and help you to convince the non-believers.
Chapter 1: Email Marketing Statistics
Emails with personalized subject lines are 50% more likely to be opened.
Source: Info Group
In 2019, there will be close to 5.6 billion active email accounts, up from 4.1 billion in 2014.
Source: Statista
2 percent of emails contain emojis in the subject line
Source: Salesforce
Chapter 2: Quotes
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"Don’t optimize for conversions; optimize for revenue." Neil Patel
Neil Patel
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"You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work." Neil Patel
Neil Patel
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"Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback." Neil Patel
Neil Patel
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"Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important." Neil Patel
Neil Patel
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"If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook. " Neil Patel
Neil Patel
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"If it scares you, it might be a good thing to try." Seth Godin
Seth Godin
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"If you can’t state your position in eight words, you don’t have a position." Seth Godin
Seth Godin
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"Sure, ideas that spread win. But ideas that don’t get spoken always fail." Seth Godin
Seth Godin
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"All the creativity books in the world aren't going to help you if you're unwilling to have lousy, lame, and even dangerously bad ideas." Seth Godin
Seth Godin
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"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." Seth Godin
Seth Godin
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"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Blair Warren
Blair Warren
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"Everyone is not your customer." Seth Godin
Seth Godin
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"This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it." Ryan Deiss
Ryan Deiss
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"Personalized, automatic follow-up works." Ryan Deiss
Ryan Deiss
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"A potential customer has given you permission to contact them. This is a big deal! Now what? The first step is to teach your new prospect about you, your company and your brand. You need to indoctrinate them." Ryan Deiss
Ryan Deiss
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"Good marketing (and copywriting) simply articulates the move from the ‘Before state’ to the ‘After’ state." Ryan Deiss
Ryan Deiss
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"Be nice. And helpful. And don't be a jerk. That is all." Ryan Deiss
Ryan Deiss
Chapter 3: Mobile Marketing Statistics
In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.
Source: Statista
70% of people dislike mobile ads.
Source: Hubspot
Chapter 4: Content Marketing Statistics
Blog posts are becoming more visual and longer. The average blog post is around 1050 words.
Source: Orbit Media
The average blog reader spends only 37 seconds reading a post.
Source: Newscred
Out of every 10 blog posts, one post is compounding, i.e., organic search increases traffic over time.
Source: Hubspot
Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.
Source: Hubspot
11% of marketers plan to add podcasting to their marketing efforts in the next 12 months.
Source: State of Inbound
The number of monthly podcast listeners grew from 21% to 24% between 2016 and 2017
Source: Edison Research
8% of marketers are planning to add the blogging platform Medium to their marketing efforts in the next 12 months.
Source: State of Inbound
Chapter 5: Social Media Marketing Statistics
More hashtags (mainly used in Twitter and Instagram, but also in Facebook) are showing up in email subject lines. This may boost open rates and social media engagement.
Source:Sales Force
59% of Americans with social media accounts believe that social customer service makes it easier to get questions and issues resolved.
Source: Hootsuite
28% of Americans with social media accounts prefer to engage with a brand on social media rather than go to a brick-and-mortar location.
Source: Hootsuite
In 2016, Instagram had over 200,000 advertisers in the initial 5 months of opening advertising up to marketers.
Source: Adweek
LinkedIn is most popular with college graduates and high income earners ($75,000 or more)
Source: Pew Internet
Chapter 6: SEO (Search Engine Optimisation) Statistics
Almost half of retailers (46%) indicate that customers use the internet to research major products, but usually make a purchase in-store
Source: Forbes
More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
Source: Adwords
Chapter 7: Display Advertising Statistics
4 out of 5 of people have left a webpage because of a pop-up or auto-playing video ad.
Source: Hubspot
72% of consumers say they would have a lower opinion of a brand if they subjected the consumer to a pop-up ad.
Source: Hubspot
58% of users say they don’t click on ads, because they aren’t relevant, and 57% are concerned about security and privacy.
Source: Marketwired
Chapter 8: Video Marketing Statistics
85% of Facebook videos are watched without sound
Source: Digiday
82% of consumers have closed a browser or exited a webpage because of an auto playing online video ad.
Source: Hubspot
Four times as many consumers would rather watch a video about a product than reading about it.
Source: Animoto
Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t.
Source: Awesome Vidyard
6 in 10 YouTube subscribers would follow advice on what to buy from their favourite creator over their favourite TV or movie personality.
Source: Think With Google
Chapter 9: Bonus Quotes From Thought Leaders
“If you’re not building an email list, you’re an idiot. I know that’s harsh, but when companies can destroy your entire business in one fell swoop, you should rely on things you can control.” Derek Halpern
Source: Millyuns
“You can’t make everyone happy. When selling, focus on making the right people the happiest they can be.” Derek Halpern
Source: Millyuns
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Gary Vaynerchuk
source:Jab Jab Jab Right Hook
“Developing your personal brand is key to monetizing your passion online.” Gary Vaynerchuk
source:CrushIt
“Snapchat is a gold mine of opportunity for any team that wants to create real relationships and build loyalty with its young fans.” Gary Vaynerchuk
source: #AskGaryVee (Book)
“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.” Gary Vaynerchuk
source: Jab Jab Right Hook
“Content is king, but context is God.” Gary Vaynerchuk
source: Jab Jab Right Hook
Conclusion
Phew are you still here? If so well done for making it all the way.
As you can see there is an abundance of data that supports the use of digital marketing in your business.
Digital Marketing is here to stay and when used in the right hands it can super charge your business growth.
Thanks.
Andrew Holland
Great Info! Thanks For Sharing
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