Google's e-mail service has 1 billion active users worldwide.

The best days to send emails are on Tuesdays, Wednesdays, and Thursdays.

The best time for emails to be opened is after work hours 6pm-11pm

Emails with personalized subject lines are 50% more likely to be opened.

In 2019, there will be close to 5.6 billion active email accounts, up from 4.1 billion in 2014.

2 percent of emails contain emojis in the subject line

"Don’t optimize for conversions; optimize for revenue." Neil Patel

"You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work." Neil Patel

"Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback." Neil Patel

"Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important." Neil Patel

"If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook. " Neil Patel

"If it scares you, it might be a good thing to try." Seth Godin

"If you can’t state your position in eight words, you don’t have a position." Seth Godin

"Sure, ideas that spread win. But ideas that don’t get spoken always fail." Seth Godin

"All the creativity books in the world aren't going to help you if you're unwilling to have lousy, lame, and even dangerously bad ideas." Seth Godin

"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." Seth Godin

"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Blair Warren

"Everyone is not your customer." Seth Godin

"This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it." Ryan Deiss

"Personalized, automatic follow-up works." Ryan Deiss

"A potential customer has given you permission to contact them. This is a big deal! Now what? The first step is to teach your new prospect about you, your company and your brand. You need to indoctrinate them." Ryan Deiss

"Good marketing (and copywriting) simply articulates the move from the ‘Before state’ to the ‘After’ state." Ryan Deiss

"Be nice. And helpful. And don't be a jerk. That is all." Ryan Deiss

As of 2016, 87% of internet users now have a smartphone

Close to 80% of social media use is happening on mobile devices.

In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.

70% of people dislike mobile ads.

Mobile ad blocking has increased 90% year-over-year.

Nearly 75% of digital ad spending to be mobile by 2019

Blog posts are becoming more visual and longer. The average blog post is around 1050 words.

The average blog reader spends only 37 seconds reading a post.

Titles with 6-13 words attract the highest and most consistent amount of traffic.

Out of every 10 blog posts, one post is compounding, i.e., organic search increases traffic over time.

Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.

11% of marketers plan to add podcasting to their marketing efforts in the next 12 months.

The number of monthly podcast listeners grew from 21% to 24% between 2016 and 2017

8% of marketers are planning to add the blogging platform Medium to their marketing efforts in the next 12 months.

Facebook has over 1.74 billion monthly smartphone users (February 2017)

79% of adult internet users use Facebook.

More hashtags (mainly used in Twitter and Instagram, but also in Facebook) are showing up in email subject lines. This may boost open rates and social media engagement.

32% of internet users (28% of all U.S. adults) use Instagram.

59% of Americans with social media accounts believe that social customer service makes it easier to get questions and issues resolved.

28% of Americans with social media accounts prefer to engage with a brand on social media rather than go to a brick-and-mortar location.

In 2016, Instagram had over 200,000 advertisers in the initial 5 months of opening advertising up to marketers.

LinkedIn is most popular with college graduates and high income earners ($75,000 or more)

For every $92 spent acquiring customers, only $1 is spent converting them..

Almost half of retailers (46%) indicate that customers use the internet to research major products, but usually make a purchase in-store

72% of consumers who did a local search visited a store within five miles.

More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.

Google now handles at least 2 trillion searches per year

50% of search queries are four words or longer.

40% of adults now use voice search once per day

In 2016, 91% of people say ads are more intrusive today than two years ago.

4 out of 5 of people have left a webpage because of a pop-up or auto-playing video ad.

72% of consumers say they would have a lower opinion of a brand if they subjected the consumer to a pop-up ad.

54% of survey respondents said they didn’t trust banner ads

58% of users say they don’t click on ads, because they aren’t relevant, and 57% are concerned about security and privacy.

The average click through rate of display ads is 0.05%

51% of people have a lower opinion of brands that use auto playing video ads.

73% of marketers plan on increasing their use of videos

50% of marketers plan on using live videos

55% of people consume videos thoroughly — the highest amount all types of content

85% of Facebook videos are watched without sound

82% of consumers have closed a browser or exited a webpage because of an auto playing online video ad.

Four times as many consumers would rather watch a video about a product than reading about it.

Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t.

6 in 10 YouTube subscribers would follow advice on what to buy from their favourite creator over their favourite TV or movie personality.

More than 500 million hours of videos are watched on YouTube every day

“If you’re not building an email list, you’re an idiot. I know that’s harsh, but when companies can destroy your entire business in one fell swoop, you should rely on things you can control.” Derek Halpern

“You can’t make everyone happy. When selling, focus on making the right people the happiest they can be.” Derek Halpern

“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” Gary Vaynerchuk

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Gary Vaynerchuk

“Developing your personal brand is key to monetizing your passion online.” Gary Vaynerchuk

“Snapchat is a gold mine of opportunity for any team that wants to create real relationships and build loyalty with its young fans.” Gary Vaynerchuk

“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.” Gary Vaynerchuk

“Content is king, but context is God.” Gary Vaynerchuk