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75 Digital Marketing Facts, Quotes & Statistics

Why Your Business Needs To Tap Into The Power of Digital Marketing


Welcome to our collection of digital marketing facts, quotes and statistics.

If you work in the digital marketing industry, you will know that it can be tough to convince others of the power of digital marketing. 

So to help out we have created this handy statistic filled guide to assist you in your quest.

We have packed this article with enough evidence and inspiration to convince anyone that digital marketing works and can work for them

You will find 'click to Tweet' buttons for every fact, statistic or quote so that you can share this evidence with others (and you will never be without something useful to Tweet now)

Digital Marketing is not going away, and we hope this article will inspire people to use the power of digital marketing to grow their business and help you to convince the non-believers.


Chapter 1: Email Marketing Statistics


Google's e-mail service has 1 billion active u​​​​sers worldwide.

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Source: Statista



The best days to send emails are on Tuesdays, Wednesdays, and Thursdays.​​​​

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​​​​Source: Coschedule


The best time for emails to be opened is after work hours 6pm-11pm

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Emails with personalized subject lines are 50% more likely to be opened.

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In 2019, there will be close to 5.6 billion active email accounts, up from 4.1 billion in 2014.

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Source: Statista

2 percent of emails contain emojis in the subject line

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Source: Salesforce

Chapter 2: Quotes

"Don’t optimize for conversions; optimize for revenue." Neil Patel

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Neil Patel

"You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work." Neil Patel

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Neil Patel

"Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback." Neil Patel

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Neil Patel

"Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important." Neil Patel

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Neil Patel

"If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook. " Neil Patel

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Neil Patel

"If it scares you, it might be a good thing to try." Seth Godin

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Seth Godin

"If you can’t state your position in eight words, you don’t have a position." Seth Godin

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Seth Godin

"Sure, ideas that spread win. But ideas that don’t get spoken always fail." Seth Godin

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Seth Godin

"All the creativity books in the world aren't going to help you if you're unwilling to have lousy, lame, and even dangerously bad ideas." Seth Godin

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Seth Godin

"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." Seth Godin

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Seth Godin

"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Blair Warren

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Blair Warren

"Everyone is not your customer." Seth Godin

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Seth Godin

"This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it." Ryan Deiss

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Ryan Deiss

"Personalized, automatic follow-up works." Ryan Deiss

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Ryan Deiss

"A potential customer has given you permission to contact them. This is a big deal! Now what? The first step is to teach your new prospect about you, your company and your brand. You need to indoctrinate them." Ryan Deiss

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Ryan Deiss

"Good marketing (and copywriting) simply articulates the move from the ‘Before state’ to the ‘After’ state." Ryan Deiss

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Ryan Deiss

"Be nice. And helpful. And don't be a jerk. That is all." Ryan Deiss

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Ryan Deiss

Chapter 3: Mobile Marketing Statistics


As of 2016, 87% of internet users now have a smartphone

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Close to 80% of social media use is happening on mobile devices.

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In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.

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Source: Statista

digital marketing  statistics

70% of people dislike mobile ads.

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Source: Hubspot


Mobile ad blocking has increased 90% year-over-year.

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Source: Hubspot


Nearly 75% of digital ad spending to be mobile by 2019

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Chapter 4: Content Marketing Statistics


Blog posts are becoming more visual and longer. The average blog post is around 1050 words.

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Source: Orbit Media

The average blog reader spends only 37 seconds reading a post.

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Source: Newscred


Titles with 6-13 words attract the highest and most consistent amount of traffic.

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Source: Hubspot

Out of every 10 blog posts, one post is compounding, i.e., organic search increases traffic over time.

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Source: Hubspot


Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.

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Source: Hubspot


11% of marketers plan to add podcasting to their marketing efforts in the next 12 months.

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The number of monthly podcast listeners grew from 21% to 24% between 2016 and 2017

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8% of marketers are planning to add the blogging platform Medium to their marketing efforts in the next 12 months.

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Chapter 5: Social Media Marketing Statistics


Facebook has over 1.74 billion monthly smartphone users (February 2017)

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79% of adult internet users use Facebook.

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More hashtags (mainly used in Twitter and Instagram, but also in Facebook) are showing up in email subject lines. This may boost open rates and social media engagement.

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32% of internet users (28% of all U.S. adults) use Instagram.

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Source: Pew Internet


59% of Americans with social media accounts believe that social customer service makes it easier to get questions and issues resolved.

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Source: Hootsuite


28% of Americans with social media accounts prefer to engage with a brand on social media rather than go to a brick-and-mortar location.

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Source: Hootsuite


In 2016, Instagram had over 200,000 advertisers in the initial 5 months of opening advertising up to marketers.

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Source:Adweek


LinkedIn is most popular with college graduates and high income earners ($75,000 or more)

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Chapter 6: SEO (Search Engine Optimisation) Statistics


For every $92 spent acquiring customers, only $1 is spent converting them..

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Almost half of retailers (46%) indicate that customers use the internet to research major products, but usually make a purchase in-store

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Source: Forbes


72% of consumers who did a local search visited a store within five miles.

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Source: Wordstream


More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.

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Source: Adwords


Google now handles at least 2 trillion searches per year

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50% of search queries are four words or longer.

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Source: Wordstream


40% of adults now use voice search once per day

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Source: Branded3

Chapter 7: Display Advertising Statistics


In 2016, 91% of people say ads are more intrusive today than two years ago.

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Source: Hubspot


4 out of 5 of people have left a webpage because of a pop-up or auto-playing video ad.

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Source: Hubspot


72% of consumers say they would have a lower opinion of a brand if they subjected the consumer to a pop-up ad.

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Source: Hubspot


54% of survey respondents said they didn’t trust banner ads

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Source: Bannersnack


58% of users say they don’t click on ads, because they aren’t relevant, and 57% are concerned about security and privacy.

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Source: Marketwired


The average click through rate of display ads is 0.05%

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Chapter 8: Video Marketing Statistics


51% of people have a lower opinion of brands that use auto playing video ads.

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Source: Hubspot


73% of marketers plan on increasing their use of videos

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50% of marketers plan on using live videos

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55% of people consume videos thoroughly — the highest amount all types of content

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Source: Hubspot

85% of Facebook videos are watched without sound

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Source: Digiday


82% of consumers have closed a browser or exited a webpage because of an auto playing online video ad.

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Source: Hubspot


Four times as many consumers would rather watch a video about a product than reading about it.

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Source: Animoto


Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t.

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6 in 10 YouTube subscribers would follow advice on what to buy from their favourite creator over their favourite TV or movie personality.

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More than 500 million hours of videos are watched on YouTube every day

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Source: Business Insider

Chapter 9: Bonus Quotes From Thought Leaders


“If you’re not building an email list, you’re an idiot. I know that’s harsh, but when companies can destroy your entire business in one fell swoop, you should rely on things you can control.” Derek Halpern

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Source: ​Millyuns


“You can’t make everyone happy. When selling, focus on making the right people the happiest they can be.” Derek Halpern

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Source: ​Millyuns


“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” Gary Vaynerchuk

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Source: Jab Jab Right Hook


“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Gary Vaynerchuk

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source:Jab Jab Jab Right Hook


“Developing your personal brand is key to monetizing your passion online.” Gary Vaynerchuk

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source:CrushIt


“Snapchat is a gold mine of opportunity for any team that wants to create real relationships and build loyalty with its young fans.” Gary Vaynerchuk

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source: #AskGaryVee (Book)


“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.” Gary Vaynerchuk

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source: Jab Jab Right Hook


“Content is king, but context is God.” Gary Vaynerchuk

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source: Jab Jab Right Hook

Conclusion

Phew are you still here? If so well done for making it all the way.

As you can see there is an abundance of data that supports the use of digital marketing in your business.

Digital Marketing is here to stay and when used in the right hands it can super charge your business growth

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